The EASIYO Yogurt Maker is designed to make yogurt as it has been made for centuries: compared to the modern way of manufacture eg All lactic cultures grow at different temperatures, so by going through a temperature range as in the EASIYO Yogurt Maker, each and every culture has a chance to grow. This gives EASIYO its wonderful taste and helps deliver the unique benefits of each individual culture strain. You cannot make yogurt FRESHER than EASIYO yogurt, because you have made it yourself in the EASIYO Yogurt Maker.